✦ Marketing Leadership & Strategy

Built to
Drive Growth

B2B marketing leader with a decade of hands-on experience turning strategy into pipeline. From brand and demand gen to paid media and content, I build the programs that bring buyers in and keep revenue moving.

VP / Director of Marketing Marketing Manager Marketing Specialist Communications Consultant Brand Strategist

Demand Generation Performance Marketing Content Strategy Brand Management

Get in Touch for a Marketing Role

Wilbraham, MA

Remote & Hybrid · Willing to travel up to 80 miles to office

Marketing by the numbers

Performance That Proves It

Real results across demand generation, paid media, content, and brand — not estimates, not projections.

850%

ROAS Achieved

Performance marketing return on ad spend across Google and Facebook

15%

YoY Revenue Growth

Marketing-driven contribution to company-wide revenue growth

150+

Monthly Inquiries Generated

80% converted to intakes or appointments at Way Finders

45K

Monthly Web Sessions

Managed high-traffic digital presence across 7 program areas

5,000+

Email Subscribers

Segmented campaigns with performance-informed content refinement

$200K

Rebrand Budget Managed

Full org rebrand: name, logo, web, signage, photography

Program Areas Managed

Integrated campaigns across digital, email, paid, events, and PR

900+

Proposals Annually

Repeatable templates and messaging standards driving consistency

Marketing career

Where I've Driven Impact

A decade of building programs from scratch, optimizing what exists, and proving results with data.

2019 – Present

Vice President of Sales & Marketing

DDS Acoustical Specialties LLC · Westfield, MA

Lead day-to-day B2B marketing execution, managing website content, campaign launches, email outreach, paid media, and sales enablement for a professional services company.
Translate complex technical service offerings into differentiated messaging across web pages, proposals, case studies, ads, and outbound outreach.
Achieve 850% ROAS and contribute to 15% year-over-year revenue growth by optimizing demand generation across organic and paid channels.
Manage 900+ annual quotes and proposals, building repeatable templates and documentation standards that cut turnaround time and improved output consistency.
Own performance reporting across marketing activity, synthesizing campaign results and revenue contribution into clear summaries for leadership decision-making.
Integrate AI tools (Claude, ChatGPT, Copilot) into content workflows to improve output quality and reclaim hours per week across recurring marketing deliverables.

2016 – 2022

Marketing & Communications Manager

Way Finders Inc. · Springfield, MA

Led multi-channel marketing strategy and execution across seven lines of business, driving demand through web, email, paid media, events, PR, and content development.
Managed high-traffic digital properties averaging 45,000 website sessions per month, owning content updates, landing page messaging, and conversion-focused optimization.
Built and executed email communications to a 5,000+ subscriber audience, driving program participation through segmented outreach and performance-informed content refinement.
Managed Google and Facebook advertising generating 150+ monthly inquiries, with 80% converting to intakes or appointments.
Project-managed a $200,000 organization-wide rebrand, coordinating cross-functional teams and external vendors through a hard public launch deadline.
Partnered with IT and Business Intelligence to strengthen analytics infrastructure, enabling data-informed decisions on channel performance and communications effectiveness.
Led and mentored up to 3 communications staff members, setting milestones, delegating deliverables, and quality-reviewing all output before publication.

Marketing toolkit

Skills & Platforms

The full stack of what I bring to a marketing role, from strategy and storytelling to execution and analytics.

Strategy & Demand Generation

B2B Demand Generation Go-to-Market Execution Campaign Strategy Lead Generation Funnel Optimization Performance Marketing Paid Media (Google + Facebook) SEO Strategy

Content & Brand

Content Marketing & Storytelling Brand Messaging & Positioning Copywriting Landing Page Optimization Email Marketing & Segmentation Thought Leadership Video & Visual Content AI-Assisted Content Workflows

Analytics & Reporting

Google Analytics KPI Management Campaign Performance Reporting ROAS Optimization Conversion Rate Optimization A/B Testing Marketing Attribution

Tools & Platforms

Google Ads Microsoft Ads Mailchimp WordPress Adobe Creative Suite Microsoft 365 & SharePoint Pipedrive CRM AI LLMs (Claude, ChatGPT, Copilot) Google Tag Manager

Selected marketing work

Programs & Campaigns

High-impact initiatives across paid media, brand, email, and digital performance.

Performance Marketing

Paid Media & Demand Generation

Designed and managed paid media strategy across Google and Facebook, generating qualified leads with exceptional ROAS.

ROAS850%

Monthly Inquiries150+

Lead-to-Intake Rate80%

YoY Revenue Growth15%

Brand Strategy

$200K Organization Rebrand

Project-managed a full organization-wide rebrand from HAPHousing to Way Finders, coordinating name, logo, website, photography, and signage rollout across 7 program areas.

Budget Managed$200,000

TouchpointsLogo, Web, Signage, Photo

Program Areas7

Launch OutcomeOn-Time, Zero Rollback

Digital & Email

Multi-Channel Digital Presence

Owned content strategy, email campaigns, and digital performance across a high-traffic multi-program organization.

Monthly Web Sessions45,000

Email Subscriber List5,000+

Program Areas Managed7

ChannelsWeb, Email, Paid, PR, Events

Sales Enablement

Proposal & Messaging System

Built repeatable proposal templates, messaging standards, and a CRM workflow that standardized how complex services get communicated and sold.

Annual Proposals900+

Lead Response SLA<24 Hours

Qualified Lead to Proposal90%

Proposal Close Rate70%

Let's connect

Open to the Right Opportunity

I'm actively exploring leadership and specialist roles in Sales, Marketing, and Customer Success at $90,000+. Based in Wilbraham, MA — remote and hybrid available, and willing to travel up to 80 miles to office.

413.348.8178 thadley3384@gmail.com www.tyler-hadley.com LinkedIn Profile

Built toDrive Growth